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for Corporate Leaders
Accelerating Web3
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Member’s Voice

Mr. Naohiko Ueno
Exploring blockchain with a focus on finance — learning and networking at N.Avenue Club
Member's Voice
Mr. Naohiko Ueno
上野 直彦 氏
Toyota Financial Services, Inc. Toyota Blockchain Lab Analyst
Member's Voice

Exploring blockchain with a focus on finance — learning and networking at N.Avenue Club

Reason for joining and expectations

In 2019, a member of our company spoke at a conference hosted by N.Avenue at Hotel Gajoen Tokyo. It was a very meaningful meeting, and through this connection, our connection with your company was born. A few years later, we received this proposal and discussed it with the other speakers at the time and participated. As part of our Web3 efforts, we will focus on the financial field due to our company's characteristics, while also deepening our research into the separation of "ownership" and "usage rights" and tokenization, as presented in the Tech Paper we released last year. We look forward to networking with executives and CTOs, as well as the latest knowledge in the financial and DePin fields.

Results and memorable episodes

One of the major outcomes of our monthly roundtable meetings was the creation of connections with fellow industry members and companies working on blockchain. In particular, discussions with companies interested in using blockchain in the mobility field highlighted many common issues, such as the separation of ownership and usage rights, increased transparency in data sharing, and the use of token incentives. Through these discussions, we were able to gain insights into the possibility of future collaborations and new use cases.

Features that will benefit your business and goals

The greatest appeal of the N.Avenue Club is the environment in which we can share cutting-edge knowledge about blockchain and network with companies in a variety of industries. Although we are exploring the use of blockchain primarily in the financial domain, we believe that keeping abreast of trends in other industries and the latest technological trends is also essential in formulating our business strategies. As our network of related companies has expanded, we have also begun to see the potential for new partnerships. Until now, collaboration has mainly been within the financial industry, but by working with companies from other industries, we are now able to explore the use of blockchain from a broader perspective. In particular, many of the participating companies are business leaders in new business areas, and we were able to have real discussions about each other's businesses.

Mr.Minehiro Ono
Connecting with the industry's forefront - Seeking information and connections in the Web3 era
Member's Voice
Mr.Minehiro Ono
小野 峰寛 氏
Mizuho Financial Group, Inc. Digital Planning Department Director
Member's Voice

Connecting with the industry's forefront - Seeking information and connections in the Web3 era

Reason for joining and expectations

Although some departments have made progress in using blockchain, such as handling security tokens, our position in Web3 has not been decided. Furthermore, since it is an area where the future is difficult to predict, we felt it was essential to collect cutting-edge information in the industry. We joined the club in the hope of "information input" and "networking." We have been participating as Mizuho Trust Bank since the days of its predecessor, btokyo club, but from this year we joined as Mizuho Financial Group, aiming to utilize it throughout the group.

Results and memorable episodes

We are currently considering concrete collaborations with startup companies that we met through roundtable discussions.

When we were discussing the significance of token issuance, I was struck by the comment from the startup company's president that "tokens with limited total value and uses do not necessarily need to be exposed to market principles."
I am able to have on-the-ball discussions with startup companies at the forefront of the industry, and I am able to hear their deep insights, so I always take home something new and inspiring.

Features that will benefit your business and goals

I feel that the following two features allow for smooth networking with more appropriate people.

The ratio of participating companies (large companies: startups) is well balanced.

There is an opportunity for output (= discussion) rather than just input.

Mr.Tomonori Makino
Aiming to create Web3 killer apps
Member's Voice
Mr.Tomonori Makino
牧野 友紀 氏
BIPROGY Inc. Product Management Department Web3 Architect
Member's Voice

Aiming to create Web3 killer apps

Reason for joining and expectations

Aiming to create killer applications for Web3, we are working to promote the creation of use cases and the construction of reference models. It was necessary to obtain primary information from related parties, such as global trends and under-the-surface movements. Above all, we aimed to build relationships with related businesses that are at the edge and to acquire partners to co-create unique businesses. This was impossible for an IT company to achieve alone, so we were looking for businesses in different industries who were highly motivated and had a "passion" that resonated with our vision and values.

Results and memorable episodes

The roundtable speakers and the participating companies were not critics but people who are driving their own businesses, so not only was the content of their efforts useful, but learning about the challenges and struggles along the way gave me hints for how to break through and was most encouraging.

In this environment, I met my advisor, which led to us conceiving a new business as business co-creation partners and are still working to make it a reality. We hit it off at the club, had endless conversations, and I felt an exciting sense of elation that something new was about to begin with my new colleagues, which was a memorable episode.

Features that will benefit your business and goals

By being able to talk candidly with frontline practitioners in a closed environment, we were able to accurately grasp the latest trends in Web3 and build important relationships.

The crypto industry was a different culture and we felt out of place, but through interaction with different industries, we were able to learn across borders and gain new perspectives and approaches. We were also interviewed and featured in an article by CoinDesk. The opportunity to have Mr. Kamimoto speak at our company's events was also a great help in raising awareness in the market and getting both internal and external stakeholders involved.

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About

N.Avenue Club is a corporate membership business community
targeting corporate leaders from
various industries aiming for business development utilizing Web3.
Recommended for
  • Stay Ahead with
    Global Web3 Trends
  • Learn about practical
    Web3 use cases
  • Collaborate with
    key industry figures in Web3
  • Struggling to Utilize
    Your Company’s Assets
At N.Avenue Club, we focus on three main activities
  • Research
    Get the latest domestic and international updates
    Comprehensive Selection of Critical Themes by CoinDesk Japan
    CoinDesk Japan, the largest Web3 media outlet globally, meticulously selects the essential themes that need in-depth exploration each month. We provide the latest knowledge through guest lectures and Q&A sessions, followed by the distribution of summary reports.
  • Network
    Network with Web3 key players
    Engage with Industry Leaders and Special Guests
    In addition to exchanging ideas with leaders involved in Web3 across various industries, we also host networking events with special guests for our members. These interactions aim to generate new business ideas and foster collaborations.
  • PR
    Promote your initiatives and collaboration opportunities
    Promote Your Initiatives and Desired Partnerships
    Member companies can share their initiatives and what they seek in potential partner companies. We will promote these efforts through our media channels. This outreach extends beyond the community, providing PR benefits that can lead to new business opportunities.

Members

Corporate Members

※ The corporate members include the companies who are not listed here.

Advisory Board

  • Nao Kitazawa
    Nao Kitazawa
    Eight Roads Ventures Japan ベンチャーパートナー
    株式会社 Kyash社外取締役
    AnyMind Group株式会社社外取締役
  • Mo Jalil
    Mo Jalil
    Ethereum Foundation
    APAC Enterprise Lead
  • Takato Fukui
    Takato Fukui
    Anderson Mori & Tomotsune
    Partner
  • Hideto Kawasaki
    Hideto Kawasaki
    Member of the House of Representatives, Parliamentary Secretary to the Minister of Internal Affairs and Communications
    Former Secretary General of web3PT, Digital Society Promotion Headquarters, Liberal Democratic Party
  • Midori Kanemitsu
    Midori Kanemitsu
    bitFlyer, Inc.
    Head of Crypto Strategy
  • Yam Ki CHAN
    Yam Ki CHAN
    Circle
    Vice President, Asia Pacific
  • Yosuke Shiraishi
    Yosuke Shiraishi
    ARIGATOBANK CEO
    Japan Cryptocurrency Business Association Vice Chairman
  • Masafumi Masuda
    Masafumi Masuda
    森・濱田松本法律事務所 外国法共同事業
    パートナー弁護士
  • Hosho Karasawa
    Hosho Karasawa
    Accenture Japan Ltd
    Business Consulting Division
  • comugi
    comugi
    Emoote Pte. Ltd.
    Co-Founder and Researcher
  • Lu Yin
    Lu Yin
    Solana Foundation
    APAC Lead
  • Wong Joon Ian
    Wong Joon Ian
    Cryptographic. media
    Founder
  • Haruo Narimoto
    Haruo Narimoto
    TMI総合法律事務所　パートナー（弁護士）
  • Sota Watanabe
    Sota Watanabe
    Startale Group CEO
  • Keita Nakamura
    Keita Nakamura
    Melcoin Inc.
    CEO
  • So Saito
    So Saito
    創・佐藤法律事務所
    代表弁護士

Community Members

Service

At N.Avenue Club, we focus on three main activities

Round Table

Next Event

2025/9/18.Thu 16:00 - 18:30

【N.Avenue club 3期3回ラウンドテーブル】試行錯誤の消費財ブランドWeb3事業、新たなキラーユースケースの誕生を予測

CoinDesk JAPANを運営するN.Avenueが2023年7月より展開している「N.Avenue club」は、Web3をリサーチ・推進する企業リーダーを中心とした、法人会員制の国内最大Web3ビジネスコミュニティです。

2025年9月（3期3回）のラウンドテーブル（研究会）のテーマは「試行錯誤の消費財ブランドWeb3事業、新たなキラーユースケースの誕生を予測」。

ナイキやスターバックス、資生堂といった国内外の大手ブランドは、ブロックチェーンやWeb3を活用した消費者エンゲージメントを模索しているものの、決定的なユースケースはまだ見えていません。一方、米国の「ジーニアス法」によるRWA（現実資産）のトークン化など、資産デジタル化の進展は消費財企業に新たなビジネスチャンスをもたらす可能性があります。9月18日は、カルビーやサントリーなどから業界の第一線で活躍するキーマンが登場。これからの消費財業界におけるWeb3ユースケースを展望し、成功の鍵となる要素を探ります。

「N.Avenue club」は国内外のゲスト講師を招いた月1回の「ラウンドテーブル（研究会）」を軸に、会員企業と関連スタートアップや有識者との交流を促す「ギャザリング」などを通して、日本のWeb3ビジネスを加速させる一助となることを目指しています。
READ ARTICLE

Schedule

開催予定
  • Date
    2025/9/18.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.03
    Content
    Consumer Goods & Retail Brands
  • Date
    2025/10/23.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.04
    Content
    Financial Tokenization
  • Date
    2025/11/19.Wed
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.05
    Content
    stable coin
  • Date
    2025/12/11.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.06
    Content
    IP
  • Date
    2025/12/16.Tue
    Time
    16:00 - 20:00
    Purpose
    N.Avenue Year End Party2025
    Content
  • Date
    2026/1/15.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.07
    Content
    Middle East Market
  • Date
    2026/2/12.Thu
    Time
    16:00 - 20:00
    Purpose
    N.club三期 Summit
    Content
  • Date
    2026/3/19.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.08
    Content
    Regional revitalization
  • Date
    2026/4/23.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.09
    Content
    Industry x Blockchain (tentative)
  • Date
    2026/5/21.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.10
    Content
    DePIN
  • Date
    2026/6/25.Thu
    Time
    16:00 - 18:30
    Purpose
    N.club三期ROUND TABLE vol.11
    Content
    wallet

Report

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